RSM Lining Supplies
A robust, user-friendly mobile app to support RSM in their business goals, providing a new route to market for their growing business.
The Problem.
RSM Lining Supplies, a manufacturing expert in all aspects of pipe repair and relining, wanted to build an app for their business, with the long term goal being to use it to sell into countries outside of the UK.
A designer within the business had developed a prototype but there was a need now to move into a phase of further understanding around the requirements to finalise the design, and ultimately build the app.
The overall requirement was for an ecommerce app with added features including a recruitment section, AR label scanner, an area for customers to resell used equipment and advertising opportunities.
The brief was for us to understand their complex requirements and create a simple, intuitive solution with maximum usability, security and performance
The Outcome.
A robust, user-friendly mobile app to support RSM in their business goals, providing a new route to market for their growing business.
Key outcomes achieved:
- Generated a new effective and reliable sales channel
- Enabled easier recruitment in a centralised area
- Offered users a reselling and advertising channel
- Time and cost savings due to automation
- Offered a useful central, mobile calculator tool for users
The Process.
A Discovery was carried out with RSM stakeholders to fully scope the project and define the desired product and outcomes. User Research was undertaken, in the form of workshops.
Using the output from this research, we analysed the findings, finalising a robust user-centred design and establishing a delivery plan for the project.
Agile development of the mobile app followed, delivered in sprints, to allow for along the way testing and refinement of the final product. Since the initial completion and launch of the app in the UK, it has since been developed further for launch in Australia. The app was built in a flexible, futureproof manner from the outset, in order to allow for expansion into international markets going forward, in alignment with RSM’s business strategy.
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