What they needed
A little over a year ago, we started a conversation that would turn out to be the start of an exciting journey into combining cutting-edge tech and marketing to create something ground-breaking.
A clear gap in the market was explored in terms of the benefits and immediacy of geolocation marketing. The opportunity was identified to alert a potential customer, via an offer or reward, at the most pertinent point in time; be that as a person walks past a shop, enters a competitor's restaurant or bar, or arrives in a new city.
What we did
We started the journey with a discovery project, focusing on the core technical aspects of the idea, and testing it in practise. Essentially this process involved using GPS, wifi, bluetooth and other smartphone technologies, to assess what could be achieved.
Following the success of the discovery project, we embarked upon an iterative design and build project, providing application design, technical consultancy and development alongside the Appsi Co team.
Through regular workshops, phases of discovery, and development, we built a user-facing app on iOS and Android plus a web-based application for creation and management of rewards and offers, along with a back office for overall management.
