MyGeo.
“From the very beginning of our working relationship the Switchstance team have worked hard to bring our mobile app vision into reality.”
Sean Gregory, CEO
The Problem.
There was a clear gap in the market in terms of geolocation marketing and how it could be used more effectively for customer engagement.
An opportunity was identified to alert a potential customer, via an offer or reward, at the most pertinent point in time. This could be as a potential customer walks past a shop, enters a competitor’s restaurant or bar, or arrives in a new city. MyGeo wanted to create something unique, that was instant and easily accessible to all, and the creation of a mobile app was decided upon as the best way to achieve this and bridge the gap in the market.
The Outcome.
A cutting-edge geolocation mobile app was delivered, focusing on delivering real-time alerts to engage users.
As a truly Agile development project, with regular workshops and phases of discovery and alpha, the app development for this project is ongoing. As a result new and exciting features are added regularly.
The Process.
We started the journey with a discovery phase, our main focus being on the users and how it should work for them and meet their needs. A key element was to understand the different user types, admins, businesses and end users, define their needs and design the app in the best way to fully meet them.
Following the discovery, we began an alpha phase. We embarked upon building a prototype where we investigated using GPS, wifi, bluetooth and other smartphone technologies, to assess what could be achieved. With a successful outcome for this prototype, we then began building the user-facing app on iOS and Android.
We also developed a web-based application for creation and management of rewards and offers, along with a back office for overall management of the application.
From the very beginning of our working relationship the Switchstance team have worked hard to bring our mobile app vision into reality.
Our ongoing partnership continues to add value as the development strategy for MyGeo roll outs.
Sean Gregory, Appsi Co
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