An Augmented Reality (AR) mobile cooking app, designed to bridge the gap between the desire to cook and the confidence to do so.
Research uncovered that a large percentage of young people were relying on others to teach them how to cook and spending a large amount of money on food. This inspired the idea to create an app aimed at 16-24 year-olds with the desire to enjoy home-cooked food, in a cost-effective way. The aim of the app being to deliver an easy to follow, engaging and interactive experience and help users to gain knowledge and learn techniques to become great cooks.
To achieve this desired outcome, FLAVAR approached us to build an Augmented Reality (AR) mobile cooking app, designed to bridge the gap between the desire to cook and the confidence to do so.
We developed a mobile app to offer high-quality recipes, guided techniques and a level of engaging AR experience to the user.
A recipe list screen provides key information such as category, dish and difficulty, and a search facility to quickly and effectively help users find their ideal meal. Recipes can then be rated based on difficulty to help better inform future users.
The app provides all of the knowledge needed to start cooking, with the ability to prepare ingredients before or during the cooking process, step-by-step instructions with visual aids and timers so users don’t lose track.
Dishes can be viewed in AR before and after completing the steps, with the idea of showing what to aim towards or being able to compare the two after completion.
We undertook a discovery, enabling us to define the requirements of the project, understand the user experience and journey, and design an engaging user-focused solution.
The output of the discovery was a user-centric design which was then built iteratively through an Agile development process, tested and retested along the way in order to adapt and improve. Testing with real users enabled the delivery of a solution to truly engage and delight the target audience, and was met with positive feedback.