Unravel.
“Switchstance are professional, skilled and genuine which means they quickly become the friends you need in business.”
Andrea Chatten
The Problem.
Unravel, a well respected, successful behavioural psychology service, offers emotional and behavioural support for children, young people, families and professionals. The team of psychologists and practitioners operate privately, as well and within schools and other young people’s establishments.
Unravel felt that their existing logo and web presence did not accurately convey these services, or the brand and ‘feel’ of their company.
The Outcome.
New branding to portray Unravel’s caring and approachable nature to the valuable work they do, as well as their professional approach.
A responsive website with an up-to-date design, reflecting Unravel’s company image and key messages, to resonate with and engage their full range of service users, from children, to families, teachers and health professionals.
The Process.
We kicked off the project with a Discovery workshop, to identify Unravel’s key services and target audience. The output formed the basis for us to develop a fit-for-purpose brand and website.
It was vital that the sensitive nature of the business was conveyed in the logo and that the website communicated the valuable support services Unravel can offer to children, young people, families and professionals.
We designed a logo with the letters joined together as one, with the “V” being a knot in the chain, to signify a problem a child/parent may have. The knot, also a heart shape, shows the love and care that is given to the “knots” in mental development and how they can be “unravel”-ed to flow freely and build emotional and mental resilience.
A simple, clean, ‘child-like’ font was used to give a modern and professional look. The calm, child-friendly shade of green was chosen to align with the significant emotional element of what the business does.
The website was built on a WordPress Content Management System (CMS), to enable the team to maintain control over their site and manage content going forward.
We assisted with content creation for the new website, ensuring it focused on quick, simple and effective communication of the benefits of Unravel’s service, appealing to and the full range of website visitors and service users.
“Switchstance have been a pleasure to work with. Across our time together they have really listened to everything we have said about the business in order to create the website that captured what we are offering and more importantly our philosophy.
Switchstance are professional, skilled and genuine which means they quickly become the friends you need in business.
They share their expertise, guide you in the right direction, adapt to individual needs and all the while knowing they only have your best interests at heart.
I love how Switchstance incorporated all the things Unravel is trying to be into the logo. It brought tears to my eyes!”
Andrea Chatten, Managing Director
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