What they needed
With multiple gyms in London, H2 Clubs wanted to improve their online presence to help increase visibility to potential gym users.
They needed a SEO strategy that was unique to their business, to maximise their results.
What we did
We began by researching the target audience and the channels that are likely to be used.
We undertake regular keyword research to ensure they are the correct ones to be focusing on, looking at search volumes and keyword difficulty etc. amongst other factors.
As well as regular page analysis and content optimisation, backlink identification and acquisition, conversion optimisation, penalty identification and competitor analysis.
Being a local London-based Gym, a large part of the project is local SEO optimisation, through keyword analysis and ensuring all directory listings are kept up-to-date this has dramatically improved their local online presence.
