SEO for a Manufacturing Company

Tan Delta Systems

SEO, Keyword Research,
Competitor Analysis, Backlinks, UX

What they needed

Tan Delta Systems are a manufacturing company specialised in the development and supply of advanced oil condition monitoring technologies, products and systems.

They needed a company to increase take over their SEO, as their industry is very niche but competitive Tan Delta needed to capitalise on what makes them stand out to overtake their competition.

SEO for a Manufacturing Company

What we did

As their business works in a very niche manufacturing industry it was important to devise a SEO strategy that was unique to them. We kicked off the project by conducting detailed keyword research, focusing on both mid and long-tail keywords as well as search intent.

We worked towards optimising their site around the targeted phrases. With also focusing on backlink acquisition through identifying guest blogging opportunities, niche directory listing submissions and existing brand mentions - which has lead to a sizeable increase in referral traffic.

Another large part of the project was creating consistency across all their online directories, as most details were incorrect and hurting their ranking potential. Regular work was devoted to looking into technical issues as to stop Google penalising the site as well as increasing the mobile page speed.

Tan Delta have seen the following improvements so far:

Benefits to Website Traffic:

  • 28.18% increase in organic traffic
  • 122.34% increase in direct traffic
  • 64.10% increase in users
  • 46.43% increase in referral traffic
  • 16.93% decrease in bounce rate

Benefits to Online Visibility:

  • 433.3% increase in positioning for main keyword
  • 1 keyword in no.1 position
  • 15 keywords in top 10 position
  • 20.83% increase in linking domains
  • 15.78% increase in domain authority