Logo Design & Branding


Logo Design & Branding

Logo design & brand development for
a new high-end Scandinavian themed brand


Graphic Design

What they needed

Snügg are a high-end Scandinavian brand, selling children's products; from clothes & accessories to toys.

The aim of the project was to create a brand new logo design to launch their company. It needed to portray their brand and accurately reflect the feel of their company.

Logo Design & Branding

What we did

With the main concept of simplicity for the products it was important for this to be reflected in the logo created.

We achieved this by designing a logo working off a warm, cosy and comfortable yet a very simple feel, following the Scandinavian concept of Hygge.

We also keep the theme of Scandinavian by using a Scandinavian based font.

"The logo that Switchstance designed is absolutely perfect! They really understood my requirements and designed a concept that matched my brand straightaway. I love it!"

Amy Cuttill, Owner