What they needed
Fish Soho offer salon performance at an accessible price for consumers, these products are available online but Fish wanted to improve their customer experience.
The products are sold on the high street and have an existing logistics set-up which required full integration with the website.
What we did
The brand had a strong existing place in the market and this needed to be maintained whilst bringing an improved buying experience under the control of the brand outright, rather than via other online retailers.
In order to offer this unrivalled online buying experience, we built a customer-focused e-commerce site, using Magento for the strong ecommerce engine, and integrating it with WordPress for the ease of updating the dynamic content. All this tied into the brand’s strong social theme.
We also integrated the existing, laborious logistics process into the system, automating much of the process from shopping-cart to shipping. Bringing order-processing and reporting into the new Magento platform.