Gym Website Development & Marketing Consultancy

WOW Fitness

Website development for a local fitness centre, providing a new channel for marketing and online consistency.

What they needed

WOW Fitness are a private, members only gym based in Sheffield. They run group training classes and personal training sessions with a personal touch through nutrition advice, progress check-ins and the community they have developed.

They needed a website to capture the attention of their visitors, and needed guidance in how to optimise their online presence consistently & professionally across the web.

Gym Website Development & Marketing Consultancy

What we did

We developed a modern, responsive website that accurately reflects their services and personality through engaging design and strategically placed CTAs - to retain visitors and encourage them to sign up to a class/membership.

As part of this project, we undertook content creation for the site. As to write content effectively we successfully understood the personality and brand voice of the business, as well as what makes them stand out.

One of the major aspects of the project was to integrate the website with the Mind Body app, so members can sign up to classes easily through the website - with the aim to optimise the user experience and flow of the sign-up process.