Using digital to increase staff engagement

Staff engagement may not be the first thing that springs to mind when you think of ‘digital’. However, that doesn’t mean technology can’t influence it in a major way.

Digital is not only paving the way for automation and efficiency but also collaboration, effective communication and enhanced learning. And whilst improving internal communication is a key objective that many businesses are keen to explore, many are unsure how.

We’re here to address the urgent problems low staff engagement can cause and the benefits of investing in digital.


The Staff Engagement Problem

Digital transformation has progressed the modern workplace to the point where its needs are much more sophisticated.

“36% of businesses see engagement as a top challenge.”

As the workplace ultimately shifts towards digital, so does how we think and act. Performance goals, people-related processes, training opportunities and organisational values should all be influenced by digital.

Long gone are the days of traditional means… If your workplace hasn’t adopted digital into your staff engagement strategy, you could inevitably be placing a ‘roadblock’ on growth.


Back to the Basics

Sometimes reminding yourself about the basics is the best way to regain sight of what’s important.

Back in 1990, Professor Kahn, often referred to the ‘Father of Employee Engagement’, released ground-breaking research in the Academy of Management Journal. The following conclusions were made about how employees needed to feel in order to be engaged:

  • Feel that their work was meaningful and actually making a difference
  • Be made to feel valued, trusted and respected
  • Feel secure and confident in their own abilities

These three pillars should be actively incorporated into any digital solution you may adopt.


Encouraging Collaboration

Working collaboratively is fundamental to a happy and productive working environment, and there are numerous things you can do to improve this.

Making sure everyone is on the same page is staff engagement 101, if this isn’t right it could be the chink in your otherwise pristine armour.

There is a myriad of tools that can be used to encourage continuous integration, including file sharing, organisation and project management tools, communication tools and so much more.


Effective Communication

In this day and age communication is readily available on tap, the possibilities are endless.

The difficult part? Finding a definitive ‘go to’ where everyone can feel involved and stay up-to-date on the latest goings on in the business.

With so many methods of communication, it’s so easy to lose messages and miss vital information. Digital Signal found that 55% of employees said they would feel more informed and engaged if they could communicate using a mobile app.


Feedback Drives Positive Results

Ever wondered what your employees are thinking about? What they think of your current processes? Whether they have any solid ideas for improvement?

Of course you do, but there’s only so many hours in the day, and your staff aren’t always going to be honest – especially if the feedback is negative.

Gathering insight into the goings on of your business is the way to address day-to-day problems, create solutions to increase efficiency, and fix any major issues.

You might think that you’re just creating a virtual ‘complaints box’ but once you’ve sifted through all the rubbish you will find feedback that is of actual worth.

“Employees who feel their voice is heard at work are 4.6 times more likely to feel empowered to perform their best work.”


How we Transformed Staff Engagement for a Construction Business

A construction / facilities management company approached us looking for a digital partner and were keen to explore how digital could help them achieve better staff engagement.

We created an internal communications app to improve internal communication between employees and management, for which the administration was managed via a web portal.

The mobile app was built with clean and simple navigation, with the goal of improving internal communication. The app allows employees to keep up-to-date with company news / updates, provide feedback and stay informed about relevant opportunities within the company.

We provided the company with a strong web presence, including a front-facing website, logo and branding refresh, mobile comms app and web portal to drive positive change within the business.


In Conclusion

While technology is continuously progressing and this is good, it increases the risk of businesses falling further and further behind. Staff engagement is no different, and technology in the workplace is one of the best ways to improve communication, collaboration and recognition.

We’d love to hear from you, what methods are you using currently? Are they working? Are you in need of a digital solution? Let us know.

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