It can be difficult to know where to start when it comes to marketing in the new year. Do you review last year’s efforts? Or, do you scrap it all and start anew?
We’re here with some handy tips on starting your marketing off right this year!
Research and review are both key to any successful marketing campaign so you’ll want to start by analysing last year’s marketing efforts…
Here are some of the things we suggest you look at:
· Social media campaigns
· Email campaigns
· Website tracking (leads, conversions)
· Blog posts
· SEO (analyse your website content)
These are by no means the only aspects you can analyse, if there is a specific area of your marketing you are looking to improve upon, go for it!
You will want to optimise your efforts this year, get rid of any time wasting and concentrate on what will get you results, which means reviewing the statistics for social media posts, email campaigns, blogs etc. to see what type of content is successful and relevant to the audience you wish to target.
Set yourself some goals
Setting goals may be cliché in the new year, but it’s good to have something to aim for. Clear goals can enhance your marketing efforts as long as you stick to them, be sure to have a good mix of goals with different outcomes and within different areas of your marketing strategy.
Whether you have a goal to acquire so many new clients a month, or get more interaction on your social media posts, setting goals is the number one way to see results!
What are the actions you are going to take?
It’s all well and good setting goals, but how are you going to achieve them?
You need to create yourself a plan with some achievable actions that set yourself ahead of the game.
Here are 5 example tips that will help you achieve your goals:
1. Post on Facebook 3-5 times a week
2. Post a blog post every 2-4 weeks
3. Secure a set number of new projects
4. Engage with more potential clients
5. Increase conversion rate by at least 5%
These goals might not seem like a lot, but they will help you be consistent in your efforts, and encourage you to look at the bigger picture. In marketing it is sometimes difficult to picture the end result, when you are posting a #throwbackthursday on Twitter but in the long run if you remain consistent and upload high-quality content, your interaction will increase, and your brand awareness will grow.
Who is your target audience?
Making sure you target the right demographic is essential, if you’re spending a lot of time and resources on people that aren’t interested in what you’re trying to sell, then you won’t see results. Similarly, if you’re not specifying an audience, and just aiming at the mass audience, that can be just as useful as putting out nothing.
There are many tools you can use to uncover your ideal audience, including:
· Google Analytics
· Facebook (insights on your page views/engagement on posts)
· Doing some market research (who is interested in your product/service)
· Competitors (who are they trying to reach out to)
· Looking at your current customer base
This will all make sure that you start your new year off with a bang!