How much does a mobile app cost?

A question that comes up frequently… What does a mobile app cost? Ah, if only it was simple!

Costing a mobile app has and never will be a straight-forward process. Unfortunately, there are no tiers or set prices for developing a mobile app idea.

There are numerous factors that get taken into account when looking at a mobile app cost, such as functionality, frameworks and design etc.

Fortunately, this means that your app will be costed pretty accurately and with no surprises along the way!

The top 4 factors that need to be taken into consideration:

1) Functionality

The possibilities are pretty much endless when it comes to the functionality of an app.

We’ve developed a whole range of functionality on the projects we’ve worked on, including Augmented Reality (AR), a live internal communication feed, integration with social media… The list could go on!

Whilst you may have thought long and hard about what you want your app to do, there may be functionality that has been overlooked that could be integral to the success of your application.

It’s our job to help you uncover the possibilities of your app (and therefore the cost associated with them!).

2) Frameworks

Whilst frameworks may seem like the simplest of all the factors, you do need to take into account whether you want separate, specific iOS and Android apps or one app for both…

Of course a dedicated framework means you can do much more and aren’t restricted on functionality, but it’s also much more laborious and doesn’t allow cross-platform distribution.

A hybrid framework works for both iOS and Android and welcomes plugins and templates for functionality and design, making the cost considerably cheaper than a bespoke option.

But, again, this is all dependant on what you want your app to do!

(We tend to find a hybrid app does the job well and is much more efficient in terms of time and budget on a project.)

3) Design

Mobile app design is something that can be straight-forward, but dependant on the functionality of your app the design could drastically change the costing.

There are many templates out there for numerous different apps and purposes. It goes without saying that bespoke designs would cost more than standard templates.

4) You get what you pay for

Just like anything else, you get what you pay for when it comes to an app. It may seem like a good idea to go for the cheapest option when looking at developing one, but cheapest certainly doesn’t always mean best!

Cheap could mean that the project hasn’t been fully spec’ed, meaning there could be surprise bolt-on costs along the way!

Similarly, to points made in our blog ‘The hidden costs of a cheap website’ an unimpressive generic app may actually drive customers away and cost you more money. You may end up with a lacklustre product, that has been a huge waste of time and resources.

With something as extensive and complex as apps it’s important that you invest the proper budget to ensure it is a success.

“65 percent of users say a poor mobile experience negatively impacts their opinion of the brand.”

In conclusion…

It may not have been the answer you were looking for but it’s impossible to give an accurate cost without having specific requirements. So, if you’d like to get an idea of what your new app project could cost, get in touch now!

Looking to start a new project?

Give us a call on 0114 345 6700 or email us at [email protected]
Our experts are on hand, we'd love to hear about what new project you have in mind and how we can help.