Is video marketing taking over?

With video being the newest addition to your promotion toolbox, it might be difficult to decide whether it’s worth your time and effort. In a simple answer – yes, it is. Video marketing is one of the most diverse and profitable strategies in marketing; and you should definitely be taking advantage of it.

We’re here with 5 great reasons why video marketing is taking over, and why you should adopt it into your marketing strategy.

1.) A huge surge in popularity

Video is now becoming the preferred platform by both marketers and customers, unsurprisingly, as it’s by far the most engaging way to share content.

It is said that ‘By 2019 global consumer internet video traffic will account for 80% of all consumer internet traffic.’ Now if that doesn’t prove to you that video is both a popular and successful platform to deliver your content, I don’t know what will.

2.) Your SEO will thank you

Video is now a very strong factor in determining your search engine ranking, so much so that ‘You’re 53 times more likely to show up first in Google if you have a video embedded on your website.’

Since Google now owns YouTube, video is more important than ever, even if it is just to get a leg up on your competitors.

Building quality backlinks can be difficult, but something you may not know is that videos count as quality backlinks and drive visitors towards your site. This in turn increases the time customers spend on your website and Google determines your website as good content.

3.) Let video help you build trustworthy relationships

Video marketing is one of the best ways to promote your brand, personality and values.

Not only does it help with providing more engagement for your brand, it can also help with successfully converting leads into paid customers, ‘Including a video on a landing page can increase conversion rates by 80%’.

Video, as opposed to other content, allows you to truly show the personality of your company and give them a reason to buy into your brand.

4.) Videos do the talking for you

They say that a picture speaks a thousand words, well in that case a video is generally 60 frames per second and can amount to thousands of images. That’s a lot of words!

Whether you’re promoting your product/service or creating a video tutorial to walk your audience through tricky concepts, your customers will thank you for the added value.

5.) Are you giving your customers value?

One of the most important aspects when it comes to content marketing is giving your audience content that is of value. One of the best ways to tell if it is of value is to look at your social engagement; which is one of the most successful types of content for receiving social shares is video marketing.

Videos are 6x more likely to be retweeted than photos and 3x more likely than GIFs’.

If you haven’t adopted video into your marketing strategy yet, you could be losing out to your competitors. In marketing it is about rising above all the noise; and video is a perfect way to stand out and establish your position in your industry.